Every year, Simi Osomo (in the picture above) makes six trips to London from Nigeria. The 25-year-old spends about two weeks here and every day she goes shopping. Today she’s at the boutique shop Matches Townhouse in Marylebone with a personal shopper. “When it comes to shopping and Nigerians, I can tell you it’s just what we have to do,” she tells me while admiring the patterned dresses. For Nigerians, London is a shopping mecca. Visitors from the West African country are the UK’s fourth biggest foreign spenders, parting with an average of £500 in each luxury shop they visit.
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