“Some people insist that 'mediocre' is better than 'best.' They delight in clipping wings because they themselves can't fly. They despise brains because they have none.”
Until
the news of Ese Oruru ‘abduction’ came into the cyberspace, the nation
especially the Facebooking and Tweeting activist children were falling over
themselves on who can make the most motivational post and tweet concerning
Olajumoke Orisaguna, the Agege Bread seller turned celebrity overnight,
courtesy of her photobombing a photo session by celebrated photographer and
songstress, TY Bello.
Olajumoke
story typifies the fairy tale story of sudden grass to grace, an amazing
Cinderella fiction that was happening before our very eyes. No matter how
critics tried to dismiss it as a planned work by TY Bello, many of us refused
to believe them. We called them envious children of Lucifer who see nothing
good in sudden success of people. To us, they wanted to spoil the fun of our
posts and pour sand into Olajumoke garri.
Just
type ‘Agege’ on the search engine and the name of Olajumoke spring up. That is
how popular she has become. As we speak, many brands including a bank that will
not even employ her while she was in the street has made her their brand, with
many others following suit. Success is truly a friend of everyone.
Few
weeks later, a more brilliant news hit the social media, but no one really
cared. The news was such that a record that may never be matched in a century
was made and the only word Nigerians could mutter was “congrats”, and they
moved on. Yes, Ayodele Dada, a student of the University of Lagos (UNILAG) did
not only emerge as the best graduating student of the school but came out with
5.0 cumulative grade, a record never set in the history of Nigerian tertiary
institution.
Rather
than celebrate this national genius and talent, we have become ethnic with it
calling on the governor of Ekiti State, Ayodele Fayose to come to his aid,
since he hails from there. What manner of people are we? Did Dada tell us that
he is in need of aid or help? We are the one in need of help and aid. We are
the one that needs Dada and not him needing us. We are the one that needs his
raw intelligence to help us move forward as a country, not him begging us to
come to his aid.
Are
we truly a cursed nation that celebrates mediocrity above merit and hard work?
For heaven sake, Olajumoke never worked hard to get brands falling over her.
Olajumoke never did anything that is worth honor. Olajumoke never gave us
motivation to strive harder, even though most of us have tried to create
motivations out of her, an act I am also guilty of. She cannot pass as a role
model for anyone, yet Stanbic IBTC bank begged her to be their face. What an
irony of misplaced priority.
Let
no one say or insinuate that I am hating Olajumoke here, for I don’t. Anyone in
doubt should visit Fejiro Oliver Facebook timeline and see where I invented
reasons why Olajumoke should be celebrated and encouraged. This is beyond
emotional sentiments, but retracing our values as a nation and a people.
We
do not even need to campaign before Dada is given his place of pride in the
nation, for what we could not do, he has done it. Wait, he didn’t achieve it in
splendor but worked his way towards it by doing menial jobs and selling to see
himself through school. Now that is what is called Excellence, not some lucky
chap who was fortunate by photobombing and turned a model. Dada is our national
symbol that even in the midst of pains and anguish we face, we have people who
preserve and are resilience in whatever they do. Dada is our national conscience
that despite that bad education we are face with; there is hope and light at
the end of the tunnel, if only we ignore everything facing us and focus on the
task at hand.
Agreed
that MTN has done something, but that is a lazy and non idealistic way of
celebrating such academic excellence. What is a personalize phone number,
latest Samsung Phone and airtime for 2016, that Dada cannot afford. As I write,
he is about to be evicted from his house, and if tomorrow he decides to travel
abroad where his brain will be appreciated, we will have to pay million to
invite him just to be a consultants. We will be the one crying brain drain when
we do not celebrate our very best.
The
young man should be celebrated not just by brands but the nation. This is where
serious products who truly know what excellence means should invest in and not
into bread and butter. I expected big
multinational companies to begin to bid and fall over themselves just to grab
the young chap, and come out with creative adverts like “…BECAUSE WE CARE ABOUT
YOU, WE PICK THE BEST”, “ONLY THE BEST IS GOOD FOR YOU…”, “…THE TOP OR NOTHING”
etc. I can bet that in less than a week of any company doing such, they will
see the result never seen in one year. I can stake my Secret Reporters News
brand name that in less than a month of getting Dada into their company and
making him the face of their products, they would recoup all the millions and
more spent in getting him on board.
But
who will do this? They will rather go for a reality show where girls go naked,
have wild sex with some unknown guys from another country. They will prefer to
go for those who will sing for few years and fade away, jettisoning academic
brilliance that will be passed from generation to generation. How shortsighted
are we as a nation.
If
this was a sane country where normal people live, we do not need a prompting,
hashtags or write ups to celebrate Dada. In a country where they think of the
future, Dada will not be the one telling us that five firms are after him;
rather firms will be the ones holding press briefings on how they have snatched
away the genius from other bidders. Wise politicians who know what they are
doing ought to have seen this as a venture to encourage education, citing Dada
as a reference point and even make him their brand for academic scholarship.
For
us in Secret Reporters News, we have agreed to make Dada our face. Whoever has
his contact should contact us, so we can do the needful. Celebrating Dada is
beyond Ekiti State. He is the hope of the future and to celebrate him we must.
Let the challenge begin.
These
little things matter…
Fejiro
Oliver is Editor In Chief of Secret Reporters News, Investigative Journalist,
Media Consultant and Rights Activist can be reached on +2348022050733 (SMS
ONLY) or secretsreporters@gmail.com.
Engage him on twitter on @fejirooliver86.
Engage him on twitter on @fejirooliver86.
When the news get hidden; be certain we will reveal it, as there is no place to hide...
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